The Plus X Award celebrates the Day of the Brand!
Focus on Brands: For its 15th anniversary, the Plus X Award offers a platform as large as never before for the most successful brands and their messages.
Strong brands, strong messages: For the great Day of the Brands on 5th July, the Plus X Award focuses on companies who shine with their special power of innovation – and provides a space as large as never before for the most successful ones in different TV-shows, presenting their messages. In the shows, Donat Brandt, founder and president of the Plus X Award, talks with high-level decision-makers from different industries about trend reversals, future-looking technologies and changes on the marketplace.
The focus of the six talk shows is on the most innovative brands of the year, which were able to convince the expert jury of the Plus X Award with their products in their respective product category. But the Day of the Brand is more than just TV shows. Starting from 5th July onwards, those companies who will receive the “Brand of the Year” award will be revealed. They are the role models of the industries who represent the Plus X Award.
I am very happy that the jury of the Plus X Award has been able to hand out as many brand awards as never before this year. I am proud to give an orientation for the buying decision of consumers”, says Plus X Award President Donat Brandt.
One highlight for the Day of the Brand: Gunter Kürten receives the special award as the “Entrepreneur of the Year”. In the last years, Kürten held different top positions with several renowned manufacturers of consumer electronics – among others for brands such as Sony and Sharp. By buying one of the oldest German consumer electronics brands – Thorens – Kürten made his lifelong dream come true.
As CEO and owner, he swims against the tide courageously: His companies focuses on producing vinyl players. “Against the tide“, one could say, but this is far off. The vinyl players are coming back and enjoy a growing popularity also with younger customers.
Sustainability is also playing a growing role: Protecting ressources and taking responsibility is what’s asked for from companies. The manufacturer of prefabricated houses, Bien-Zenker, leads by example and shows how to turn “taking responsibility” into action, e.g. with his bee meeting house. For this role model function, Bien-Zenker receives the Plus X Award special award for sustainability.
In the following list, you can find the most innovative brands of the year, who have won the most certificates in their product category.
ARAG VERSICHERUNG, Insurance
BEURER, Health & Personal Care
ELTEN, Tools
LÄSSIG, Family & Children
MEDION, IT / IoT
MERTEN, Building, Furniture and Lighting
OSPA, Sanitary and Air-Conditioning
SCHWABENHAUS, Houses
SILVERLINE, Small and large electrical appliances
VESTEL, Consumer Electronics
VOLKSWAGEN, Automotive
X-BIONIC, Sports and Lifestyle
In the following list, you can find those brands, who have won the most certificates in the respective category
AERECO, Air-conditioning
ALPINA, Colours
APPLE, Smart phones
AQUAKOMET, Swimming pool accessories
Armacell, Insulation material
Bergamont, Bicycles
Beurer, Body Care
brainLight, Wellness
Braun, Ironing
BWT, Water treatment
Camping Gaz, Barbecues
Color Expert, Accessories for Painters
DENQBAR, Generators
Der Kamindoktor, Fireplaces
Doro, Smart phones for senior people
Dry Ager, Dry ager fridges
Eddie Bauer, Outdoor clothing
ELAN, Skies
Fröling, Boilers
Grohe, Valves
Hailo, Stepladders
happybrush, Tooth care
HARMAN, Car Media
Hartan, Prams
Hozelock, Irrigation
LÄSSIG, Diaper bags, backpacks and accessories
Leifheit, Home care
LINAK, Furniture
LUMEN, Ice machines
MEDION, PC manufacturers
Melitta, Fully automatic coffee machines
Merten, Switches
Metz, TV set manufacturers
MyStyle, Flooring
Neher, Insect protection
Novus, Small tools
OSPA, Pools
PAIDI, Kid’s furniture
Peugeot, Commercial vehicles
Philips, Beard care
Playshoes, Children’s clothing
Porsche Design, Laptops
QIVICON, Smart Home
Recaro, Child’s seats
Reer, Baby monitoring
Rehau, Windows
Revox, High-End
Roca, Shower toilet
SafeLift, Nursing bed
Schneider, Stationary
Schwalbe, Scooter
Selle Royal, Bicycle accessories
Soehnle, Sports equipment
Somfy, Security
STIGA, Lawn mowers
Taurus, Fitness devices
Thule, Car accessories
Topitec, Pharmacy demand
TopLight, Lighting
Ultrament, Building materials
Unold, Kitchen accessories
UVEX, Work clothes
Vitamix, High-performance blenders
Volkswagen, Car manufacturers
Vorwerk, Floor care
WAREMA, Awnings
WENKO, Bathroom accessories
Wöhler, Measuring devices
X-BIONIC, Sports clothing
Press pictures from Day of the Brand 2018:
