The Plus X Award celebrates the Day of the Brand!

The Plus X Award celebrates the Day of the Brand!

Focus on Brands: For its 15th anniversary, the Plus X Award offers a platform as large as never before for the most successful brands and their messages.

Strong brands, strong messages: For the great Day of the Brands on 5th July, the Plus X Award focuses on companies who shine with their special power of innovation – and provides a space as large as never before for the most successful ones in different TV-shows, presenting their messages. In the shows, Donat Brandt, founder and president of the Plus X Award, talks with high-level decision-makers from different industries about trend reversals, future-looking technologies and changes on the marketplace.

The focus of the six talk shows is on the most innovative brands of the year, which were able to convince the expert jury of the Plus X Award with their products in their respective product category. But the Day of the Brand is more than just TV shows. Starting from 5th July onwards, those companies who will receive the “Brand of the Year” award will be revealed. They are the role models of the industries who represent the Plus X Award.

I am very happy that the jury of the Plus X Award has been able to hand out as many brand awards as never before this year. I am proud to give an orientation for the buying decision of consumers”, says Plus X Award President Donat Brandt.

One highlight for the Day of the Brand: Gunter Kürten receives the special award as the “Entrepreneur of the Year”. In the last years, Kürten held different top positions with several renowned manufacturers of consumer electronics – among others for brands such as Sony and Sharp. By buying one of the oldest German consumer electronics brands – Thorens – Kürten made his lifelong dream come true.

As CEO and owner, he swims against the tide courageously: His companies focuses on producing vinyl players. “Against the tide“, one could say, but this is far off. The vinyl players are coming back and enjoy a growing popularity also with younger customers.

Sustainability is also playing a growing role: Protecting ressources and taking responsibility is what’s asked for from companies. The manufacturer of prefabricated houses, Bien-Zenker, leads by example and shows how to turn “taking responsibility” into action, e.g. with his bee meeting house. For this role model function, Bien-Zenker receives the Plus X Award special award for sustainability.

In the following list, you can find the most innovative brands of the year, who have won the most certificates in their product category.



BEURER, Health & Personal Care

ELTEN, Tools

LÄSSIG, Family & Children


MERTEN, Building, Furniture and Lighting

OSPA, Sanitary and Air-Conditioning


SILVERLINE, Small and large electrical appliances

VESTEL, Consumer Electronics

VOLKSWAGEN, Automotive

X-BIONIC, Sports and Lifestyle


In the following list, you can find those brands, who have won the most certificates in the respective category


AERECO, Air-conditioning

ALPINA, Colours

APPLE, Smart phones

AQUAKOMET, Swimming pool accessories

Armacell, Insulation material

Bergamont, Bicycles

Beurer, Body Care

brainLight, Wellness

Braun, Ironing

BWT, Water treatment

Camping Gaz, Barbecues

Color Expert, Accessories for Painters

DENQBAR, Generators

Der Kamindoktor, Fireplaces

Doro, Smart phones for senior people

Dry Ager, Dry ager fridges

Eddie Bauer, Outdoor clothing

ELAN, Skies

Fröling, Boilers

Grohe, Valves

Hailo, Stepladders

happybrush, Tooth care

HARMAN, Car Media

Hartan, Prams

Hozelock, Irrigation

LÄSSIG, Diaper bags, backpacks and accessories

Leifheit, Home care

LINAK, Furniture

LUMEN, Ice machines

MEDION, PC manufacturers

Melitta, Fully automatic coffee machines

Merten, Switches

Metz, TV set manufacturers

MyStyle, Flooring

Neher, Insect protection

Novus, Small tools

OSPA, Pools

PAIDI, Kid’s furniture

Peugeot, Commercial vehicles

Philips, Beard care

Playshoes, Children’s clothing

Porsche Design, Laptops

QIVICON, Smart Home

Recaro, Child’s seats

Reer, Baby monitoring

Rehau, Windows

Revox, High-End

Roca, Shower toilet

SafeLift, Nursing bed

Schneider, Stationary

Schwalbe, Scooter

Selle Royal, Bicycle accessories

Soehnle, Sports equipment

Somfy, Security

STIGA, Lawn mowers

Taurus, Fitness devices

Thule, Car accessories

Topitec, Pharmacy demand

TopLight, Lighting

Ultrament, Building materials

Unold, Kitchen accessories

UVEX, Work clothes

Vitamix, High-performance blenders

Volkswagen, Car manufacturers

Vorwerk, Floor care

WAREMA, Awnings

WENKO, Bathroom accessories

Wöhler, Measuring devices

X-BIONIC, Sports clothing

Press pictures from Day of the Brand 2018:

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