Highest customer satisfaction of the year 2025
You have been recognised
In order to identify the brands with which customers in Germany are genuinely satisfied, the PLUS X AWARD commissions a survey every year. Exclusively for the PLUS X AWARD, the German Institute for Product and Market Assessment asks men and women aged 20 to 65 from every German federal state which brands they are particularly satisfied with in various categories.
Survey methodology
The basis of the award is a nationwide consumer survey carried out by the German Institute for Product and Market Assessment. The survey was conducted on the basis of a single question: “Which brand are you most satisfied with in the respective category?” Each participant could name only one brand per category.
Analysis and results
A total of 12,018 valid votes were evaluated. After analysis, 59 categories were recognised. There is only one winner per category. No ranking and no second or third places are communicated; only the respective leader is recognised.
The meaning of the award
This identifies the companies that, in the view of these consumers, keep their promises and offer high-quality products as well as good service. You have earned the award for the highest customer satisfaction 2025! The position at the top shows impressively how strongly your brand is anchored in your customers' perception.
Our added value:
Sales promotion
Increase the sales of your products in real time.
Increase in brand value
An increase in your image and your reputation.
Storytelling
Attention-grabbing and reputable storytelling for your social media.
PR and public attention
A high-profile, strong message linked with great media interest.
Credibility
Official, independent recognition of your achievements.
SEO marketing
A higher Google ranking and more visibility. DR value: 71
Licensing procedure
If you would like to use the quality seal for your marketing activities, we offer you an unrestricted licence for use in all channels (print, web, social media, trade fairs, etc.). Usable without restriction in time, geography or medium. The one-off licence fee is €2,970.
You are welcome to confirm the licensing directly by email, or arrange a telephone appointment with us if you have any questions.