Innovationen im Fokus

In our television format “Innovationen im Fokus”, join PLUS X AWARD founder and President Donat Brandt as he visits the most innovative manufacturers with their forward-looking products, which stand for innovation and set themselves apart from the crowd. In exciting interviews at exhibition stands at leading international trade fairs such as IFA, in sales or at the manufacturer itself, the PLUS X AWARD gives viewers a glimpse of the future and informs them today about what will be the trend tomorrow.

Innovation and revolution at LG

Super slim, super sharp and high resolution. That is what we expect from the TV sets of the future. LG Electronics, market leader in OLED devices, is committed to innovation and revolutionises these expectations once again. With the OLED R9, LG Electronics brings a roll-up television onto the market that is a match for the design of modern living rooms while still delivering high-resolution pictures. Merlin Wulf presents these and further innovations from LG in an interview with Donat Brandt.

Beurer: 100 years of innovation

Beurer, of course, cannot be missing from IFA either – a brand that for 100 years now has been developing and providing innovations for your health and well-being. With the sea climate device “maremed”, bring the coastal cure into your own living room. In conversation with Donat Brandt, Kerstin Glanzer explains this refreshing innovation and also shows further novelties from Beurer's portfolio, which by now comprises over 500 products. And of course the PLUS X AWARD sends its best wishes on the 100th anniversary.

The novelties from Unold

Unold, one of the leading manufacturers of small electrical appliances, manages like almost no other to reinvent tried and tested products again and again alongside new innovations. The long-established company has now reworked its bestseller, the EsGe hand blender, with none other than world-famous chef Jamie Oliver and adapted it for the cooking experience of tomorrow. Yvonne Unold shows us in conversation with Donat Brandt how Unold also manages to revolutionise tea making and helps us keep a cool head at all times.

A guest at Vestel

Which resolution? Which screen size? Which sound? Anyone wanting to buy a television today faces many questions. Erzin Can from Vestel, one of the largest companies in consumer electronics, knows exactly what to look out for when buying and presents Vestel's innovations in conversation with Donat Brandt. Look forward now to the television evenings of the future with 8K televisions offering brilliant sound, razor-sharp resolution and voice control!

Emission-free vacuuming with Fakir

Everyone knows that fine dust is a burden on our streets. Fakir has recognised that it is a problem when vacuuming too and presents a world first at IFA. The latest innovation from the family firm Fakir is therefore an eight-filter system that makes sure the dust is not thrown back into the air during vacuuming and that, with the help of an ioniser, leaves the air clean and above all healthy. Fakir managing director Holger Terstiege explains exactly how that works in an interview with Donat Brandt.

Look forward to METZ blue

There are now two METZ brands. Alongside METZ Classic, Thomas Billing presents METZ blue in conversation with Donat Brandt – a new brand that supplies end consumers in the mid-price segment too with the accustomed high quality of METZ devices. So look forward to exclusive TV innovations, as always with METZ, made in Germany.

Vinyl in a new guise at Yamaha

Yamaha has always stood for exclusive hi-fi experiences and carries music in its DNA. It is no wonder, then, that Björn von Bredow is especially proud of the latest innovations in turntables. These are not only retro but also very popular again today. With its devices Yamaha sets a new monument to vinyl and makes it future-proof with MusicCast.

The world first at Medisana

Medisana has always stood for reliable healthcare products and is now taking a huge step into the future in the field of home care. With the Home Care Robot, Anja Schimmelpfennig and André Lehnen present Medisana's latest innovation. This everyday helper supports older people and those in need of help in particular by reminding them to take medication regularly, calling an ambulance in an emergency or enabling video calls with relatives. Donat Brandt finds out for you in conversation what else the Home Care Robot can do, when it will come onto the market and how much it will cost.

The innovations at Grundig

Anyone going to IFA should not miss the Grundig stand. In conversation with Donat Brandt, Christian Struck presents a world first from the technology giant: the OLED televisions of the Fire TV Edition “Hands-Free”. The days of searching for the remote control are long gone. Voice alone now changes more than just the TV channel. With a few words you control the light or see who has rung the doorbell – and thanks to excellent microphones you can do so from the other side of the room.

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  Innovative products from the manufacturers

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  Vestel VF Kühlschrank mit Glastür

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  Metz blue S9A OLED

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  Vestel Smart Center

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  Medisana VitaDock+

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  Beurer SL 60

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  Beurer BM 54

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  Unold Standventilator Nebula

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  Grundig 65 GOB 9990 FINE ARTS OLED

Brands in interview

Have we caught your interest?

Do you too have innovations that we should put in focus? Then contact us and simply arrange an appointment with us for a report. We will then settle the organisational details in a personal conversation. I look forward to hearing from you.

– Donat Brandt, President Plus X Award

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