A mobile phone for senior citizens does not need to look like one at first glance. The emporiaGLAM combines a sophisticated design with a maximum ease of use. The clamshell phone features an easy to read outside display, which shows the number or the name of the caller. Inside, there is enough space for a large format keyboard and an excellent display. The font can also be enlarged. Besides its uncompromising ease of use, the emporiaGLAM naturally also offers an intelligent emergency function, which call several stored numbers successively. In case of an emergency, it is easy to activate by the easy-to-reach button at the back. The senior citizen friendly concept even includes the specific micro-USB connecting for charging, which is protected against polarity reversal and easy to reach.