They are well-known from advertising or posters: graphical codes, which come to life via an app. Now, you can use this for your own photo products also. Fujifilm Photoproducts plus offers the option, to add this added value to products such as notepads, greeting cards of even mugs, which have been created with your own images. Via an app, which is available for iOS and Android, the user starts, after scanning the code, e.g. a well-done game, so that the user has a real added value besides the classical use of the photo product. The digital content integrates itself into the also visible reality via the app, overlapping it – Augmented Reality.