FUJIFILM INSTAX Camera

From the jury's assessment

With its INSTAX series of cameras, Fujifilm revives a phenomenon popular in the 1970s and 80s and enables consumers of all ages to experience the joy of instant photography. To cover a wide range of different interests and areas of application, the company has created an entire series of cameras, all of which feature attractive design. Thanks to intuitive and convenient operation, it’s possible to capture any moment or situation.