With its first light-field camera, Lytro has drawn attention, and the brand new Illuim will strengthen this further. Light-field cameras do not only draw one layer sharply, but the whole image. Afterwards, when viewing, you can choose which area you would like to focus on. This possibility to fully design pictures dynamically sets new photographic impulse. In addition, the developers have created a design for the Illium which manifests the technological claim at the first glance – this is pure innovation.