The product innovation from Bielefeld impresses with a completely new cleaning method: instead of relying on aggressive chemicals, Magic Clean uses a physically active superfluid with billions of tiny nanobubbles that loosen the dirt without attacking the material. The shoe is clean again within 60 seconds – without any scrubbing. The simple application, high material compatibility and impressive cleaning performance make Magic Clean a real game changer in sneaker care.

“Magic Clean combines clever physics with suitability for everyday use. The effect is fast, gentle and convincing – an innovation that redefines sneaker care.”