With the ROOKIE Premium Elite – Speckle baby carrier, ROOKIE is setting new standards for modern, comfortable, and stylish carrying. The jury awarded the product in the categories of high quality, design, ease of use, functionality, and ergonomics—a sign of all-around successful product development. The carrier impresses with its high-quality materials, meticulous workmanship, and minimalist, urban design that appeals to parents as much as its functionality and safety. Its ease of use and ergonomic fit for both parents and child ensure a comfortable, close-fitting feel for everyday use.