The growing number of brands that offer robot lawnmowers has led the market to enter a mainstream situation. Thus, innovative devices such as the iMow are attractive to consumers. The doubled-sided sharpened blade is new. It changes its turning direction with every stop of the blade, guaranteeing an even wear-off and a longer lifetime. The chassis without any edges, the plain surface material and the compact building make the iMow not only a true design and lifestyle object, but also a functional device for everyday use. All operational parts of the iMow as well as the stop button, the cutting height adjustment and the console are arranged especially user-friendly. The removable, fast LD display which can also be easily read in bright sunshine is extraordinary. Operating the iMow is intuitive. For programming, the user doesn’t need to bend down.