Germany's best retailers

The PLUS X AWARD, the world's largest innovation prize for technology, sport and lifestyle, awards not only its eleven established seals for Innovation, High Quality, Design, Ease of use, Functionality, Ergonomics, Ecology, Application comfort, Sustainability, Transparency and Scope of services but also, at regular intervals, special awards in order to draw attention to particular achievements by brands and companies.

With the awards “Germany's best retailer” and “Germany's best online retailer”, the PLUS X AWARD rewards the retailers that achieved the highest general customer satisfaction in bricks-and-mortar retail and in online retail alike. Through these important consumer surveys, a total of 99 retailers have been identified and recognised with the seals “Germany's best retailer” and “Germany's best online retailer” since 2017.

“Looking at today's market situation, and in particular the steadily growing range of products and purchasing options, a strong, rapid focus on what the customer wants has the highest priority. Parameters such as range planning, quality, infrastructure, customer-oriented service and attractive pricing are important prerequisites for the highest customer satisfaction in online and bricks-and-mortar retail alike. Here the market landscape has developed very positively in the consumer's favour in recent years, with online retail in particular becoming ever more popular thanks to convenient ordering from home and delivery to the door. As a project for the protection and strengthening of brands and retail, we now want, with the seals ‘Germany's best retailer' and ‘Germany's best online retailer', to put the spotlight on precisely those retailers that take these factors into account and stand out through the highest customer satisfaction,” says Donat Brandt, President of the PLUS X AWARD.

The winners 2026

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The winners 2025

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The winners in bricks-and-mortar retail 2024

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The winners in bricks-and-mortar retail 2023

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The award “Germany's best retailer 2023” is based on a survey by the German Institute for Product and Market Assessment which ran until 8 January 2023. In the survey, 9,026 valid votes were evaluated. A total of 55 retailers could thus be identified and recognised accordingly.

The winners in bricks-and-mortar retail 2022

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The award “Germany's best retailer 2022” is based on a survey by the German Institute for Product and Market Assessment which ran until 7 February 2022. In the survey, 8,058 valid votes were evaluated. A total of 48 retailers could thus be identified and recognised accordingly.

The winners in bricks-and-mortar retail 2017–2021

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The award “Germany's best retailer 2021” is based on a survey by the German Institute for Product and Market Assessment in May. In the survey, 6,508 valid votes were evaluated. A total of 49 retailers could thus be identified and recognised accordingly.

The award “Germany's best retailer 2020” is based on a survey by the German Institute for Product and Market Assessment in May. In the survey, 6,312 valid votes were evaluated. A total of 49 retailers could thus be identified and recognised accordingly.

The award “Germany's best retailer 2019” is based on a survey by the German Institute for Product and Market Assessment in January. In the survey, 2,012 valid votes were evaluated. A total of 40 retailers could thus be identified and recognised accordingly.

The award “Germany's best retailer 2018” is based on an online survey that ran from 1 to 31 January 2018. In the survey, 3,089 valid votes were cast. A total of 39 retailers could thus be identified and recognised accordingly.

The award “Germany's best retailer 2017” is based on an online survey that ran from 1 February to 31 March 2017. In the survey, 1,487 votes were cast. A total of 32 retailers could thus be identified and recognised accordingly.