to the nomination of your product
Digital guide
Congratulations!
Digital guide
The nomination of your product by the jury of the PLUS X AWARD is a special recognition. As one of the world's largest innovation awards for technology, sport and lifestyle products, the PLUS X AWARD honours outstanding quality and innovative strength and makes them visible – nationally and internationally alike.
This digital guide helps you to understand and successfully navigate the entire process, from the nomination through to a possible award and the use of the seals of approval. Here you will find all the key information on requirements, assessment criteria and useful tips for a successful entry.
Who nominated you?
Under the Jury Choice procedure, the jury – made up of 156 members – may propose products of its own accord for the jury session and the assessment that follows. In your case, a jury member nominated your product for this process so that it can be assessed.
Who nominated you?
Under the Jury Choice procedure, the jury – made up of 156 members – may propose products of its own accord for the jury session and the assessment that follows. In your case, a jury member nominated your product for this process so that it can be assessed.
What were you nominated for?
During the jury session of the PLUS X AWARD, your nominated product is assessed in all eleven categories: Innovation, Design, High Quality, Functionality, Ergonomics, Ease of use, Ecology, Application comfort, Sustainability, Transparency and Scope of services. If it convinces in one or more of these categories, it receives an award and with it the corresponding PLUS X AWARD seal of approval for your product.
Provision of the product data and a product sample.
Providing the product data and a product sample increases the chances of being awarded in one or more categories. It can happen that individual jury members have already seen your product – please do get in touch with us about this.
Jury session in the relevant product panel
Your product is not presented to all jury members. Jury members are assigned to jury panels according to their expertise.
Your decision – now it is up to you…
If your product has been awarded in one or more categories, you may decide whether to accept the award and advertise with the seal of approval. Please note that a fee of €2,940 is charged for the licence to use it. The seal of approval is then available to you without restriction in time or geography.
Use of the seals of approval
PR and public relations
Being awarded a Plus X Award seal of approval is a powerful, publicly effective message that attracts considerable media interest. Use a press release and other PR tools to spread the news of your distinction from one of the world's best-known innovation and design awards.
Internal communication
The Plus X Award is a distinction every company can be proud of, and it motivates employees. Show your staff that they are achieving something special: highlight the award in your internal communication channels as well – the intranet or your staff magazine, for example – or display the award certificate at your sites.
Traditional communication
The Plus X Award seal of approval communicates the outstanding, purchase-relevant qualities of your product quickly and clearly, and increases the attention it receives. Use this as a competitive advantage and place the seal of approval in classic advertisements, product catalogues or TV commercials, for example.
Online communication
Maximise the reach of the message that is your Plus X Award. Alongside classic online advertising, news on your website or integration into various social media channels, adding the Plus X Award seal of approval to your email signature is a simple and effective way of spreading the word.
Sales
The Plus X Award seal of approval is not only an effective instrument for selling to end customers, but also a strong argument for the sell-in to retail. Use this argument in sales talks and include the Plus X Award seals of approval in your sales folders to convince retail partners of the quality of your products.
POS material
Use the sales-boosting effect of the Plus X Award seals of approval where you can give your potential customers a final incentive before purchase: at the point of sale. Integrate the seal of approval with your award categories into your POS material to point out the outstanding qualities of your products quickly and unmistakably.
Packaging design
Create an additional selling point and an effective way of setting yourself apart from competing products at the point of sale. For the most effective use of the seal of approval on your product packaging, we provide a range of colour and language variants.
Trade fairs / events
Present yourself as an innovative company and integrate the coveted Plus X Award into your stand concept. That way you show visitors the success of your products and your brand. One particularly effective form of presentation is to display the award certificate, which is issued for every awarded product.
Your contacts
- Florian Scholzen
- Senior Product Manager
- f.scholzen@plusxaward.de