German specialist retailers and trade have cast their votes

German specialist retailers and trade have cast their votes

Plus X Award honours 13 brands with the “Specialist Retailers‘ Brand 2016“ and “Trade Brand 2016”

Apart from its seven seals of approval for innovation, quality, design, ease of use, functionality, ergonomics and ecology, Plus X Award, the world’s largest innovation award for technology, sports and lifestyle, regularly presents special awards to highlight outstanding achievements of brands and enterprises.

With its special awards “Specialist Retailers‘ Brand 2016“ and “Trade Brand 2016”, Plus X Award is again honouring brands for their supportive concepts to retailers and trade. Plus X Award’s partner media IK Z-HAUSTECHNIK, IK Z- ENERGY, CE&TRADE, PoS-Mail, imaging+foto-contact and, invited specialist retailers and trade to submit their favourite brands by 15 March 2016.

After two months and a total of 4,684 entries, 13 brands from a variety of product groups were awarded the “Specialist Retailers‘ Brand 2016“ and “Trade Brand 2016“ seals of approval.

“The vast number of entries from specialist retailers and trade demonstrates the importance of supportive co-operation between stationary retail, traditional trade and responsible brand management. In times when consumers are increasingly using the Internet to gather information and buy products, straightforward and practical co-operation between partners has become more important and more valuable than ever. For Plus X Award, as one of the largest projects for the protection and strengthening of brands and retail, it is important to highlight strong performers and thus provide a building block for equitable cooperation between both parties”, says Donat Brandt, president of Plus X Award.


The following brands have been awarded “Trade Brand 2016“:

Vigour (Bathrooms and Sanitary Installations)
Buderus (Heating)
Lunos (Air Conditioning and Ventilation Systems) Würth ( Tools)


The following brands have been awarded “Specialist Retailers’ Brand 2016“:

Miele (Household Appliances – Large)
Jura (Household Appliances – Small)
Neff (Built-in Household Appliances)
Jung (Electrics and Media)
Grundig (Home Entertainment – Video)
Sonoro (Home Entertainment – Audio)
Panasonic ( Video and Photography)
Gigaset ( Telecommunications)
Beurer (Health & Personal Care)

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