PLUS X AWARD names the “Most Innovative Brands 2025” – Ten brands set new standards in innovation and product quality
The PLUS X AWARD, the world’s largest innovation prize for technology, sports, and lifestyle products, is once again awarding the coveted title of “Most Innovative Brand 2025.” The award recognizes brands that excel in their product segments through exceptional innovation, superior quality, and continuous development. The jury honors brands that not only set trends but also actively shape the future of their industries with their innovative solutions.
Ten brands were honored for 2025, each having achieved the top spot in their respective categories:
Russell Hobbs – Small Appliances
VESTEL – Large Appliances
Qeridoo – Family & Child
WÖHLER – Tools
medisana – Health & Personal Care
fröling – Heating & Air Conditioning
ELO – Kitchen & Household
VESTEL – Consumer Electronics
reisenthel – Lifestyle
Matrix – Sports & Fitness
The award recognizes these brands’ ability to translate technological advancements, high-quality materials, contemporary design, and user-friendly features into compelling products. Innovative thinking combined with consistent brand management and sustainable product strategies forms the basis of the jury’s decisions.
Whether in the field of modern household appliances, smart consumer electronics, innovative children’s products, or high-performance fitness and tool solutions, the “Most Innovative Brands 2025” exemplify progress and top-level quality. Each brand demonstrates in its own way how well-conceived innovation can create genuine added value in everyday life.
“Innovation is more than a new product—it’s an expression of an attitude. It arises where brands have the courage to rethink familiar concepts, further develop technologies, and identify needs early on. The Most Innovative Brands 2025 impressively demonstrate how consistent development, bold product ideas, and high quality standards make brands pioneers in their industries. They prove that true innovation is always conceived holistically: as an interplay of vision, responsibility, and the ambition to offer people tangible added value in their everyday lives.”
Donat Brandt, President of the PLUS X AWARD
A Sign of Orientation and Quality
The title “Most Innovative Brand” is the highest accolade of the PLUS X AWARD. It serves as a clear guide for end customers, retailers, media, and industry alike, highlighting brands that are setting standards today and in the future. This year’s winners demonstrate how diverse, creative, and powerful the spirit of innovation can be—and that excellent brand management is an essential component of sustainable success.
Among the brands “Most Innovative Brands“.