The Plus X Award for cosmetics

Innovation involves the development of new ideas, products, technologies and services to improve the beauty industry. This includes product innovation with new ingredients and packaging, technological innovation with integration of AI and VR, and sustainability innovation with environmentally friendly approaches. Innovation is critical to meeting consumer needs, staying competitive and entering new market segments while providing consumers with more advanced products and an enhanced experience.

High Quality refers to products, services or brands that offer a high standard of excellence, efficacy and safety. This is achieved through carefully selected high-quality ingredients, proven efficacy, strict safety standards, precise processing and appealing packaging. High Quality stands for outstanding performance and customer satisfaction in the cosmetics industry.

Design encompasses the creation of products, packaging, brand identities and facilities to create aesthetically pleasing and functional solutions. This includes product and packaging design, graphic design and branding. Design plays an important role in reinforcing brand identity and creating a positive customer experience. It promotes the attractiveness of the products, shapes the brand image and fosters customer loyalty.

Ease of use refers to products or treatments that provide users with a pleasant and comfortable experience. This includes ease of use without complex instructions, pleasant texture and consistency, pleasant fragrance and skin compatibility. Saving time and effort can also contribute to user comfort. The goal is to provide user satisfaction and regular application to achieve the desired results.

Sustainability aims to minimise environmental impact and promote sustainable development in the long term. This includes the use of environmentally friendly ingredients from sustainable sources and environmentally friendly packaging that is recyclable or biodegradable. Sustainability is important to protect resources, reduce the environmental footprint and strengthen the brand image.

Compatibility refers to a product interacting well with skin, hair or other areas of the body without causing adverse reactions. This includes skin compatibility, hair compatibility, eye compatibility and allergen-free. Products labelled as dermatologically tested have undergone rigorous testing to confirm their compatibility. Tolerance is an important feature to ensure consumer safety and well-being and requires careful ingredient selection and transparent labelling.