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The Plus X Award for cosmetics

Beautify with Excellence: The PLUS X AWARD Cosmetics

Awarded for their sustainability

The PLUS X AWARD Cosmetics recognises outstanding achievements and innovations in the cosmetics industry. The seal of approval highlights products that stand out for their quality, efficacy, safety, sustainability and ease of use. This encourages companies to continuously strive for excellence and develop innovative solutions. The PLUS X AWARD Cosmetics provides consumers with reliable guidance when selecting cosmetic products. The award signals that a product meets high standards and is recommendable. Consumers can rely on the quality and innovative properties of the award-winning products.

“Innovation, High Quality, Design, Ease of use, Sustainability, Tolerability 2023/24” seal

The award categories

“Innovation” seal

Innovation involves the development of new ideas, products, technologies and services to improve the beauty industry. This includes product innovation with new ingredients and packaging, technological innovation with integration of AI and VR, and sustainability innovation with environmentally friendly approaches. Innovation is critical to meeting consumer needs, staying competitive and entering new market segments while providing consumers with more advanced products and an enhanced experience.

“High Quality” seal

High Quality refers to products, services or brands that offer a high standard of excellence, efficacy and safety. This is achieved through carefully selected high-quality ingredients, proven efficacy, strict safety standards, precise processing and appealing packaging. High Quality stands for outstanding performance and customer satisfaction in the cosmetics industry.

“Design” seal

Design encompasses the creation of products, packaging, brand identities and facilities to create aesthetically pleasing and functional solutions. This includes product and packaging design, graphic design and branding. Design plays an important role in reinforcing brand identity and creating a positive customer experience. It promotes the attractiveness of the products, shapes the brand image and fosters customer loyalty.

“Ease of use” seal

Ease of use refers to products or treatments that provide users with a pleasant and comfortable experience. This includes ease of use without complex instructions, pleasant texture and consistency, pleasant fragrance and skin compatibility. Saving time and effort can also contribute to user comfort. The goal is to provide user satisfaction and regular application to achieve the desired results.

“Sustainability” seal

Sustainability aims to minimise environmental impact and promote sustainable development in the long term. This includes the use of environmentally friendly ingredients from sustainable sources and environmentally friendly packaging that is recyclable or biodegradable. Sustainability is important to protect resources, reduce the environmental footprint and strengthen the brand image.

“Tolerability” seal

Compatibility refers to a product interacting well with skin, hair or other areas of the body without causing adverse reactions. This includes skin compatibility, hair compatibility, eye compatibility and allergen-free. Products labelled as dermatologically tested have undergone rigorous testing to confirm their compatibility. Tolerance is an important feature to ensure consumer safety and well-being and requires careful ingredient selection and transparent labelling.

The Jury

Portrait of Paola Maria, content creator and member of the Plus X Award Cosmetics jury

Paolo Maria

Content Creater Beauty- & Lifestyle

105k

1,7M

5,7M

Portrait of xLaeta, content creator and member of the Plus X Award Cosmetics jury

xLaeta

Content Creator Beauty- & Lifestyle

1,6M

1,7M

3M

Portrait of Alycia Marie, content creator and member of the Plus X Award Cosmetics jury

Alycia Marie

Content Creator Beauty- & Lifestyle, Musican

276k

821k

346k

Portrait of Elif Sima, content creator and member of the Plus X Award Cosmetics jury

Elif Sima

Content Creator Beauty- & Lifestyle, Musican

1,4M

73k

158k

Portrait of Kathi, content creator and member of the Plus X Award Cosmetics jury

Kathi

Content Creator Beauty- & Lifestyle, Musican, Entrepreneur

81k

822k

611k

Portrait of Esther Crashion, content creator and member of the Plus X Award Cosmetics jury

Esther Crashion

Content Creator Beauty- & Lifestyle

19k

37k

Portrait of Jannis Baudelaire, content creator and member of the Plus X Award Cosmetics jury

Jannis Baudelaire

Content Creator Beauty- & Lifestyle

138k

11k

Portrait of Annso, content creator and member of the Plus X Award Cosmetics jury

Annso

Content Creator Beauty- & Lifestyle

42k

102k

48k

Portrait of Luisa Crashion, content creator and member of the Plus X Award Cosmetics jury

Luisa Crashion

Content Creator Beauty- & Lifestyle, Entrepreneur

281K

474K

169K

Portrait of Ayan Yuruk, content creator and member of the Plus X Award Cosmetics jury

Ayan Yuruk

Content Creator Beauty- & Lifestyle, Entrepreneur, Moderation

3k

34k

Portrait of Lourene Gollatz, content creator and member of the Plus X Award Cosmetics jury

Lourene Gollatz

Content Creator Beauty- & Lifestyle

203k

174k

Portrait of Paula Senfkorn, content creator and member of the Plus X Award Cosmetics jury

Paula Senfkorn

Content Creator Beauty- & Lifestyle

810k

62k

188k

Portrait of Jezz Gross, content creator and member of the Plus X Award Cosmetics jury

Jezz Gross

Content Creator Naildesign and Entrepreneur

268k

4k

146k

Portrait of Vanutschi, content creator and member of the Plus X Award Cosmetics jury

Vanutschi

Content Creator Beauty- & Lifestyle

501k

336k

83k

Our added value for you:

Credibility

The sustainability award increases the credibility of your company, especially since the seal of approval is awarded by an independent jury. This can help build stakeholder confidence and position your company as a trustworthy partner.

SEO Marketing

In case of an award, you will receive a free placement on our website. The value of this link is: 1.200€. Advantages: Higher visibility and reach and significant increase in the performance of your website.

Story Telling

Use the seal of approval to draw attention to your brand. A high-profile and powerful message that is also associated with great media interest.

Competitive advantage

The sustainability award is a competitive advantage, especially in industries where sustainability is becoming increasingly important. Companies that actively promote sustainability and demonstrate this through an award stand out from the competition and build greater customer loyalty and retention.

Increasing the brand value

Signal to the market and consumers that your company cares about sustainability and is rewarded for it. This will increase your reputation and enhance your company’s brand value.

Request now without obligation

We cordially invite all manufacturers, designers, supporting agencies etc. to submit their cosmetics products, product series and technologies to the Plus X Award. This request is completely non-binding and initially only serves to inform you about the application process and the conditions of participation. If you decide to submit one or more products, simply send us the completed entry forms. If you already have initial questions, please do not hesitate to let us know via the form field or contact us by phone.

Request without obligation

Matie Management logo: two line-drawn female faces above the lettering “MATIE mgmt”

Strategic partnership with expertise: Matie Management

“We are extremely pleased to partner with PLUS X AWARD Cosmetics. This collaboration allows us to further advance our passion for quality and innovation in the cosmetics industry. Together, we will work to recognise and promote outstanding products and brands. This partnership is a significant step in our journey to set new standards and help shape the future of the cosmetics industry.”

To Matie Management GmbH

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