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German Brand Icon

This prestigious award is a sign of consistency and continuous cultivation of brand values that have won the appreciation of end consumers in Germany over decades. Through relentless pursuit of excellence and a tireless spirit of innovation, the PLUS X AWARD jury has decided to honour brands with this award.

“German Brand Icon” seal

These are the award-winning brands 2023

  • Adidas
  • Bahlsen
  • Beurer
  • Birkenstock
  • BMW
  • Buderus
  • Dr. Oetker
  • Fischer
  • Fissler
  • Graef
  • Metz
  • Pari
  • Persil
  • Puma
  • Schwabenhaus
  • Teekanne
  • Thorens
  • Vaillant
  • Villeroy & Boch
  • WMF
  • Zwilling
  • Abus
  • Burgwächter
  • Gudereit
  • Günzburger Steigtechnik
  • Klafs
  • Roto