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The Day of the Brand

Brands and their innovative power focus on future developments and certainly have an impact on consumers’ buying decisions. PLUS X AWARD, the largest innovation award for technology, sports and lifestyle, provides a very special stage for brand messages: The Day of the Brand.

Business talk with brand representatives in the former plenary hall of the Bundestag in Bonn

Talks at German Parliament

PLUS X AWARD’s founder and president will meet top decision makers and the representatives of the most innovative brands of 2019 for exciting business talks in the historic building of the former German Parliament in Bonn the great “Day of the Brand” on 10 July. What is the innovative power of brands? How do brands respond to market changes? What are the trends of the future? How can we lead sustainable lives?

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Presentation of the “Most Innovative Brand 2019” trophy to Volkswagen in front of the federal eagle in Bonn

The most innovative Brands of the Year

On the Day of the Brand, PLUS X AWARD focuses on brands which are particularly innovative: the most innovative manufacturers of the year who also impressed the expert panel of jurors in their respective product groups. “Most innovative Brand” is the most prestigious award conferred by PLUS X AWARD every year.

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“The Day of the Brand” seal

Best Brand of the Year

The companies which were awarded „Best Brand of the Year“ have now been announced. They are the hallmark of their industries, which reflect PLUS X AWARD’s highest standards. With its quality award of “Best brand of the Year” PLUS X AWARD supports consumers in making their buying decision: consumers quickly recognize without any doubt which brands do stand for quality.

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Prof. Dr. Bodo W. Lambertz with the golden Lifetime Achievement Award trophy in front of the federal eagle

Seventh Lifetime Achievement Award

At the 2019 Day of the Brand and for the seventh time in its history, PLUS X AWARD recognizes a top entrepreneur for his lifetime achievement. Professor Dr. Bodo Lambertz, innovator and creator of the X-Bionic brand, has revolutionised sportswear with his bionic-inspired technology. The presentation of the Lifetime Achievement Award to Professor Lambertz will be a highlight of the TV programme.

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Brand Day 2019

19 photographs

  • The plenary chamber seen from the gallery
    1 of 19 The plenary chamber seen from the gallery
  • The chamber’s round table, seen from the stage
    2 of 19 The chamber’s round table, seen from the stage
  • Setting up: cameras, screens and lights in the chamber
    3 of 19 Setting up: cameras, screens and lights in the chamber
  • The chamber during the recording
    4 of 19 The chamber during the recording
  • The panel on the podium
    5 of 19 The panel on the podium
  • The panel, seen from the side
    6 of 19 The panel, seen from the side
  • A panellist on the podium
    7 of 19 A panellist on the podium
  • The podium in front of the Plus X mark
    8 of 19 The podium in front of the Plus X mark
  • The group in the tiers
    9 of 19 The group in the tiers
  • A conversation close up
    10 of 19 A conversation close up
  • Two participants in the tiers
    11 of 19 Two participants in the tiers
  • The trophy on its plinth
    12 of 19 The trophy on its plinth
  • An award handed over before the federal eagle
    13 of 19 An award handed over before the federal eagle
  • The certificate being handed over
    14 of 19 The certificate being handed over
  • The trophy being handed over
    15 of 19 The trophy being handed over
  • An award winner with the golden trophy
    16 of 19 An award winner with the golden trophy
  • The certificate being handed over
    17 of 19 The certificate being handed over
  • Award winners with their certificate
    18 of 19 Award winners with their certificate
  • An award handed over before the blue tiers
    19 of 19 An award handed over before the blue tiers