PLUS X AWARD presents a new award
PLUS X AWARD presents a new award: the “German Traditional Brand”
And with this special award puts the constancy of company values in the spotlight.
Alongside the long-established PLUS X AWARD quality seals for Innovation, High Quality, Design, Ease of use, Functionality, Ergonomics and Ecology, and the special awards “Best product of the year”, “Best brand of the year”, “Most innovative brand of the year” and “Best design brand of the year”, the PLUS X AWARD is pleased to take a new award into its ranks with which the internationally recognised award focuses particularly on its home country of Germany, where tradition has always had a strong influence on the formation of values.
With the award “German Traditional Brand”, the PLUS X AWARD honours German brands that for decades, or even for more than a century, have felt committed to those values that stand for tradition.
“Exemplary brand management is not only the backbone of our German economy; it also pays into ‘Brand Germany' in an incomparable way. It is not only part of our economic culture, of our striving for excellence – it is precisely the credibility, the transparency and the strength to drive great ideas and innovations forward that make German ideas and German company management point the way for world markets,” explains the founder and President of the PLUS X AWARD, Donat Brandt. “The willingness and the courage, in the course of a company's history, to make mistakes, to learn from them, to take one's bearings from what customers want and always to adapt to the spirit of the age are, to me, high traditional values as well,” Brandt adds.
The industry-neutral experts on the PLUS X AWARD jury know exactly what matters when we speak of a “traditional brand of Germany”. They want to honour the spirit of those companies that has been passed on continuously through their history, that has always prevailed in spite of all adversity, that has above all taken account of the wishes and needs of the customer and has thereby remained present in perception right up to the present day. Beyond that, all those companies are to be honoured that over decades bear responsibility for their customers, employees and partners and even exert a great positive influence on their industry through their constancy of values, charging their brand with all these elementary values again and again.
With its new seal, the PLUS X AWARD once again extends its spectrum for giving end consumers guidance and confidence when buying products, and proves once more its feel for the trends and interests in retail.
German Traditional Brands 2019 were:
- ABUS
- ADIDAS
- Alpina
- Audi
- Beurer
- BIEN ZENKER
- BMW
- Bosch
- BRITAX
- BRUDER
- BUDERUS
- Burmester
- Busch-Jäger
- CEWE
- Clearaudio
- Dethleffs
- Deuter
- Duravit
- Einhell
- ELAC
- ELO
- Faber-Castell
- Fertighaus Weiss
- Finger Haus
- Fischer
- Fissler
- Frosch
- Gigaset
- GIRA
- Graef
- GRAF
- Hailo
- Hauck
- Heinz von Heiden
- Henkel
- Kaldewei
- Kampa
- KÄRCHER
- Kathrein
- KIND
- KLUDI
- KNAUF
- Küppersbusch
- LAMY
- Leifheit
- LEKI
- LUXHAUS
- Melitta
- Mercedes Benz
- Miele
- Neher
- OSPA
- PCI
- Pelikan
- Playmobil
- Poggenpohl
- PUKY
- PUMA
- Rensch Haus
- Robert Thomas
- Rollei
- Rommelsbacher
- Schneider
- Schwabenhaus
- Schwörerhaus
- SEVERIN
- Stiebel Eltron
- Tchibo
- TechniSat
- Thorens
- Unold
- Vaillant
- Viega
- Villeroy & Boch
- Volkswagen
- Vorwerk
- WAREMA
- Weberhaus
- WMF
- Würth
- Zeiss
- Ziehl-Abegg
- ZWILLING
