Plus X Award recognitions presented at the Euronics Summer Convention
Euronics and media@home are “Germany’s Best Retailers”
Apart from its seven seals of approval for innovation, quality, design, ease of use, functionality, ergonomics and ecology, Plus X Award, the world’s largest innovation award for technology, sports and lifestyle, regularly presents special awards, to highlight outstanding achievements of brands and enterprises. This year, Plus X Award’s “Germany’s Best Retailer 2017” award again recognises those retailers which have achieved the highest level of customer satisfaction. Euronics have succeeded in reaching the top of the winners’ podium even twice.
This is because, apart from the title of „Germany’s Best Retailer” as part of an electronics retail group, the group from Ditzingen has again, after last year, won first place in the electronics stores category for their “media@home” premium concept.
The location for presenting the award was carefully selected. What could have been a better occasion to celebrate this double award than the Euronics Summer Convention in Son Amar on Mallorca in June. 80% of Euronics’ retailers were present and provided a most excellent backdrop for pushing the Euronics spirit through the awards ceremony that one step further.
The event was compèred by Judith Rakers, the most charming and witty Tagesschau presenter, and Alexander Druckenmüller, long-term Plus X Award jury member and publisher of the household appliances portal www.infoboard.de, presented the two awards to Benedict Kober, speaker of the board of directors of Euronics, and Patrick Schwarzhaupt, store type manager for media@home.
Donat Brandt, president of Plus X Award, “We have recognised in particular those retailers who are extremely successful in meeting their consumers‘ requirements. The award is not based, as is for our other awards, on the assessment by a panel of experts. It reflects the opinion of customers in Germany.”
The voting session on Plus X Award’s website lasted two months and consumers were invited to vote for their favourite retailers. Based on this survey, 32 retailers – from Aldi to Zara – won “Germany’s Best Retailer 2017”.
For Euronics Deutschland, 2017 was the first time they won „Germany’s Best Retailer”. “Local service and subsequent customer satisfaction have, for many years, been the focus of our activities. We successfully combine these with our online shop and distinguish ourselves clearly as a multi-channel retailer from pure players and major retail outlets”, says Benedict Kober, speaker of the board of directors, on the occasion of the awards ceremony. “Having been recognised by Plus X Award confirms that our concept in combination with our comprehensive service is the best way to meet our customers’ requirements,“ Benedict Kober adds.
Under the label of media@home Die Technikeinrichter, more than 100 retailers focus on tailor-made complete solutions, encompassing planning, installation and integrated home solutions, in contrast to what classic electronic outlets or pure players offer. “media@home aspires to provide guidance and complete made-to-measure solutions for modern, net-worked home entertainment and technology,” says Patrick Schwarzhaupt, store type manager for specialist retailers at Euronics. With their simulated home conditions, media@home retailer showrooms are a source of inspiration for the customer and allow a genuine experience at the point of emotion.
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