The brands with the highest customer satisfaction 2021
Highest customer satisfaction 2021
In 2021, following a customer survey, the PLUS X AWARD honours 50 brands with the award “Highest customer satisfaction 2021”.
One of the most important awards of the PLUS X AWARD is the one that expresses the direct opinion of consumers. Presented annually since 2016, the award serves as a clear indicator of which brands manage to bind their customers to them so closely that those customers gladly and without hesitation certify their highest satisfaction and thus their greatest trust.
This customer loyalty arises through many channels. It is not only products of first-class quality or first-class service that make customers satisfied. It is also the speed with which brands respond to rapid changes of direction in the market. Customers thus always know which brands they can trust. Donat Brandt, founder and President of the PLUS X AWARD, describes his observations of the market:
“Customer satisfaction rests on two pillars that depend directly on each other. On the one hand there are the high-quality, attractive products that stand for the innovative strength of brands. But that alone does not yet create customer satisfaction. After-sales service by the brand in particular is an indispensable element in giving end consumers an excellent customer experience. Through it they come to realise lastingly that brands and their concepts are always one step ahead of their wishes and needs, with the aim that as customers they feel comfortable and noticed and are prepared to commit to a brand for a long time. Not all brands manage to place an equal focus on this second phase in particular. The still-continuing pandemic situation has shown that it is those brands offering quick, straightforward solutions here to which customers gladly commit. Brands that manage to be there for the customer even in these adverse circumstances through expertise, inventiveness and empathy are now rewarded with their enthusiasm. For that reason the PLUS X AWARD in 2021 recognises brands that have not only understood the two steps of customer satisfaction but also show, through their creativity and adaptability, that they can face down difficult times.”
– Donat Brandt, President of the PLUS X AWARD –
The recognised brands
- Adidas, sportswear
- Amica, built-in appliances
- babybay, children's furniture
- Batavus, e-bikes
- Beko, tumble dryers
- Bien-Zenker, premium prefabricated houses
- Boss, fashion
- brainLight, wellness
- BURG-WÄCHTER, letterboxes
- Burmester, high end
- ecoVACS, floor care
- EddieBauer, outdoor clothing
- Elten, occupational safety
- emporia, smartphones for seniors
- fröling, boilers
- Garantia, garden accessories
- GIRA, smart homes
- Grundig, TV manufacturers
- Gudereit, bicycles
- Gym80, fitness equipment
- Helios, ventilation
- HUAWEI, smartphones
- KLAFS, sauna
- KNAUS, motorhomes
- Knopp, switches
- Lässig, changing accessories
- Laurastar, ironing
- Lewens, terrace roofs
- Massa Haus, prefabricated houses
- Medisana, body care
- Mercedes Benz, automotive
- MSi, monitors
- Neher, insect protection
- Peugeot, commercial vehicles
- Philips, beard care
- Piaggo, scooters
- Qeridoo, child bike trailers
- Reer, baby monitors
- Roccat, gaming accessories
- Rösle, barbecues
- Samsung, refrigeration and freezing
- Schwalbe, bicycle accessories
- Sieger, garden furniture
- TopLight, lighting
- Uvex, safety goggles/sports equipment
- Velux, windows
- Warema, awnings
- Webasto, wallbox
- Wissner-Bosserhoff, care beds
- Wöhler, measuring instruments
The list of recognised brands makes no claim to completeness.